Celebrating August With iROO


iROO (pronounced as "ee"- ''ROO") is a Taiwanese apparel brand founded in 1999. iRoo set up its first shop in Singapore in 2010. In Singapore, it has outlets in Ngee Ann City, VivoCity, Raffles City and Great World City. The brand's concept is luxury yet affordable. One can easily see the quality of the fabric used, the delicate stitches and the trendy accessories used. 

The first piece of apparel I got from iROO was a limited edition floral embroidery t-shirt in 2017. It was then I took notice of this brand because of the fine cotton of the t-shirt. I started to browse through their collections since.

I like fashion that is designed by Asians because Asian designers understand Asian builds and the fashion styles that best suit us best. iROO's apparels and accessories are all designed by Taiwan designers, giving us the latest international trends with Asian styles and fit.

The stores in iROO Singapore are spacious (yes, even the fitting rooms), thus providing a comfortable environment for us to shop. There is absolutely no pressure to make a purchase, allowing us time to find our own fashion style. It is absolutely a pleasure to shop in iROO.

This drawstring pants (above) was a love at first sight. The fabric flows down neatly, giving me the instant gracefulness. I felt tall and confident, it is the kind of feeling every woman could resonate.

This A-line skirt from iROO has a rustic feeling, owing to the colour combination and the fabric used. So it gives a more casual feel, absolutely suitable for walking in the woods, parks, countryside, by the shore. It doesn't crease easily, so it makes it a perfect travel companion!

I like jumpsuit, and I have a few pieces, but they are generally the more casual ones. This piece that I was wearing is very different from what I have. This piece is elegant. It is simple, yet sophisticated, totally an eye-catcher.

With Agnes Tay from AT Marketing Consultancy

Surprise! Surprise! Surprise! The staff at iROO actually bought Serene and I a chocolate cake to celebrate our birthdays, knowing that we are August babies! We were at a lost of words for a moment because this was least expected. 

We were happy iROO shoppers that day. Browse through iROO's website and Instagram account to check out their latest collections! I'm pretty sure a visit to the stores would reinforce what you have seen in the cyberspace.



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