[Rise & Shine] Introduction

Do you know? Based on a recent survey conducted with 363 parents of primary school students in Singapore, 1 in 3 primary school students do not eat breakfast daily. & as your child grows older, he/she is more likely to skip breakfast.

How is this a problem?

According to research, children who skip breakfast:
- tend to be listless & lose concentration in class;
- are likely to be moody & temperamental; &
- are at a higher risk of weight problems in later years.

To raise awareness of this issue, a group of final year students from NTU Wee Kim School started Rise & Shine Breakfast Campaign, a community effort to promote healthy breakfast eating on a daily basis among children aged 4-12 years old.

Their efforts include:

Ambient Installations
“What have our kids been eating?” exhibitions @ libraries, malls & primacy schools.
Storytelling Sessions
To educate young children on what constitutes a healthy breakfast @ libraries.
Spreading their messages with educational & fun theatre performances @ libraries & primary schools.
Cooking Demos
Demo for parents & kids on how to prepare a quick & healthy breakfast @ libraries.
Breakfast Song
A fun & catchy song with lyrics to educate kids on the importance of a healthy breakfast @ libraries & primary schools.

To find out more about their tours, celebrity interviews, breakfast recipes & ‘Ask an Expert” column, please visit breakfast.riseandshine-expo.com

Besides the website, ‘Like’ them at facebook.com/RiseandShineExpo for up-to-date information on how to raise a happier & healthier child!

On 3 March 2013, visit the Rise & Shine Carnival, a one-of-a-kind kids carnival where they aim to set the record for the Largest Breakfast Picnic Event in Singapore!

3 March 2013 (Sun)
The Lawn@Marina Bay

The first 1000 to register receives a FREE Picnic Goodie Bag worth S$50!


Yay! I received my breakfast package today!

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