Ben & Jerry's Flagship Scoop Shop in S.E.A

[Media Invite]

Ben & Jerry’s first Flagship Scoop Shop at 313 Somerset Discovery Walk 

Get your spoons ready because a new neighbour has moo-ved into town! Ben & Jerry’s opened its first Flagship Scoop Shop in Southeast Asia on 7th April at 313 Somerset Discovery Walk, greeting fans with free scoops of ice cream from 2pm-8pm. Exclusive Opening Day flavours such as Turtle Cheescake and Coconut Seven Layer Bar were served, and I had the privilege to savour the Coconut Seven Layer Bar yesterday!

My Coconut Seven Layer Bar ice-cream art which I was still thinking about a day later. 

Ben & Jerry’s Flagship Scoop Shop will serve an exciting menu of 18 chunky, swirly and euphoric ice cream flavours, alongside new shakes, sundaes, ice cream cakes and a wider range of merchandise. Staying true to providing fans the best possible ice cream made in the nicest possible way, Ben & Jerry’s is taking values-led sourcing local. Bakery items like brownies and cookies and herbs like mint will be supplied by SCORE Bakery, which works to rehabilitate inmates through skills training, and social enterprise Edible Garden City, who are a group of urban farmers championing the Grow Your Own Food movement in land-scarce and import-dependent Singapore.

This super rich chocolate milk shake that will definitely satisfy all chocolate lovers!

The Flagship Scoop Shop is also Ben & Jerry’s Community Action Hub where the company hopes to use fun and ice cream to inspire social involvement and progress locally. A new Benefit Tuesday Night programme, exclusive to the flagship, will run on a Tuesday every month, allowing various local welfare organisations to engage the public on their causes. Ben & Jerry’s will donate 20% of sales during the 7pm – 9pm event to featured social mission partners!

Peace, Love & Ice Cream designed by International Food Artist, Samantha Lee

In addition, Ben & Jerry’s has partnered international food artist, Samantha Lee, to create a delicious Sundae that will celebrate Peace, Love & Ice Cream! Available only at the Flagship Scoop Shop until 31 August 2015, all profits will be donated to Ben & Jerry’s Benefit Tuesday Night partners and fans can do their part today to get scoopin’ and share some lovin’!

And, not forgetting Ben & Jerry's annual tradition of saying “Thank You” with Free Cone Day (FCD) is back again on 14 April 2015, Tuesday, 12-8pm. This year, Ben & Jerry's will be saying thank you through music with their first ever dedicated channel, FCD FM, and supporting community partner, South Central Community Family Service Centre.

A dedicated channel just for Ben & Jerry’s fans on Free Cone Day, FCD FM will broadcast fans’ song dedications and accompany them as they wait in line for their free cones of ice cream. Their moo-tastic DJs will also be turning fans’ messages into songs to bring a little joy and laughter, and selected dedications aired will be featured across all their scoop shops real-time as an extra special thank you!

To participate, fans simply have to Instagram / Tweet (@benandjerrysg) their messages and song requests or comment on selected posts on Ben & Jerry’s Facebook with the hashtag #FCDSG in their dedications.

As Singapore rings in her 50th birthday, Ben & Jerry’s has also partnered The Thought Collective to launch the Diverse-City Trails, designed to create a shared experience among participants and spark two-way discussions around the issues Singapore faces, especially around social cohesion, which is vital to Singapore’s progress.

At the same time, Ben & Jerry's is paying it forward by giving back to the community through South Central Community Family Service Centre.  Ben & Jerry’s will be supporting South Central Community Family Service Centre (FSC), a champion of social innovation projects that cultivate the kampong spirit and promote community self-help. South Central Community FSC volunteers will be at the scoop shops to share more about their initiatives, so grab a cone and drop a note while you are at it! All donations made to South Central Community FSC on Free Cone Day will be used to set up a community emergency fund to match community efforts to help their neighbours out of financial crises.

Do join them on this magical and meaningful day as Ben & Jerry's says thank you and celebrate community kinship by leaving no hand unconed!

Participating Scoop Shops on Free Cone Day


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