[Media Invite] Rakuten Super Bag (Ngee City Civic Plaza 28-30 March)

2 years ago, my ex-superior, Patrick, shared with me his vision was to set up a virtual departmental store that offered an unique shopping experience.  He forsaw a big market in this area as more & more people shopped online.

He did not set up the virtual departmental store, but Rakuten did.  In January this year, Rakuten, Japan's no. 1 online shopping mall, made its presence in Singapore.

The Rakuten Singapore Marketplace currently carries over 100,000 goods from over 150 merchants with a diverse mix of product categories, including fashion apparel & accessories, health & beauty products, consumer electronics, toys & games, food & beverages & home furniture. 

To celebrate its launch in Singapore, the e-commerce giant has brought together the best of its Japanese & local merchants’ products in an experiential showcase called “Rakuten Super Bag” at Ngee Ann City Civic Plaza over 3 days, from  March  28–30.  Set against the ultimate icon of shopping – a larger-than-life Rakuten Shopping Bag installation – the event will give members of the public a taste of what Rakuten has to offer on its Singapore e-commerce site.

I was invited to attend the event launch for media today & am sharing here with you some excitements through my photos.

The pretty fashion buyer of Rakuten (left), the interpreter was wearing Rakuten Direct apparel
& the beautiful host (right)

Models wearing Rakuten Direct apparel

Unique gifts

This one needed no introduction.

Little Xavier was munching Premium Hokkaido Potato Chips. They tasted really good!

Frozen seafood from Japan

Little Xavier was watching the chef demonstrating sushi making.  He couldn't wait to eat!

Do drop by tomorrow or over the weekend to experience this online shopping mall experience.  These are the programmes lined up:

Celebrity Appearances
Can our local celebrities rise up to the culinary test? Join Singapore's top artistes as they whip up Japanese delights under the guidance of chefs from Japanese gourmet merchant Kuriya Fish Market.

28 Mar 6.30pm: Keagan Kang & Paul Foster
29 Mar 5.30pm: Michelle Chia
30 Mar 2.30pm: Wong Lilin

Showcase of more than 300 products from over 40 merchants
Food: Merchant Kuriya Fish Market brings a gorgeous array of fresh fruit, premium seafood, sake and delectable sweets and snacks all the way from Japan.
Fashion: Check out the best of Japanese fashion from Rakuten Direct and more
Home & Living & Kids' Products: Consumer electronics, home furnishing and toys by merchants Parisilk, BLMG and Toys”R”US respectively.

Date: 28-30 March 2014 (Fri - Sun)
Time: 11am – 10pm
Venue: Ngee Ann City Civic Plaza
Admission: Free


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