iROO - Rare Disorders Society of Singapore (RDSS) KnowMe 2018 Campaign Drive

Last week I attended a touching and meaningful media conference yesterday at Crooked Cooks, located in Singapore University of Technology and Design (SUTD). My eyes nearly swelled and my throat almost choked by the sharing of the members of the Rare Disorders Society of Singapore (RDSS). Not all handicap are in the form of wheelchair, in fact, the children of RDSS receive little support from the public and the government simply because their disorders are RARE. Several issues faced by RDSS members were insults and criticisms hurling at them or people simply avoiding them.

With RDSS member Sarah Swee and blogger mom Serene

I’m so glad to know that iROO International Pte Ltd (iROO) announces its 5 years corporate social responsibility campaign supporting the RDSS. 5 years is a long commitment, I must say. The key objectives of this campaign are to raise public awareness on rare disorders and educating the public to be empathetic towards such patients and their family members.

With blogger moms Serene and Lynn

Know Me is the theme message for 2018 on this campaign. Only when we get to know the needs of others will we be able to help more effectively. Search hashtag #KnowMe2018 to find out more.


“Because we are not equal, therefore we can help each other.”

Hornbills are generally monogamous, i.e., they mate for life, they are symbols of fidelity. They are like families of the RDSS who stay united to bring up their not-so-abled children.

iROO's limited edition "LoveWings" Charity T-shirt retailing at S$68.80

Seen here is me wearing iROO's limited edition "LoveWings" Charity T-shirt. This premium quality T-shirt comes in black and white, and is retailing at S$68.80 in all 5 iROO retail outlets from now till 15 April 2018. All nett proceeds of this T-shirt will be donated to RDSS. I hope you could join me in supporting this meaningful campaign.

PS: iROO Taiwan will also donate these limited edition T-shirts to members of the Taiwan Foundation for Rare Disorders to support this campaign.


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