[Media Invite] Ben & Jerry's Core Tours

We were invited once again to Ben & Jerry’s Core Tour on 30 July (Wed) which was held at the Vivocity Scoop Shop, after the ChunkFest 2013

This time, Ben & Jerry's took ice cream enjoyment to yet another level of euphoria with a brand new “Core” line of three new flavours! After a much celebrated launch in the US and UK, these flavours have finally reached Singapore!

Packed to the brim in each Ben & Jerry’s Core pint is a rich gooey core centre right down the middle that is perfectly complemented by chunk-filled ice cream. The revolutionary Core concept not only celebrates the flavourful chunks & swirls Ben & Jerry’s is renowned for, but adds more flavour & texture to provide our moo-niacs with super premi-YUM ice-cream.

The three new Core flavours available in Singapore include:

That’s My Jam:
Raspberry & Chocolate Ice Creams with Fudge Chips and a Raspberry Core
Salted Caramel:
Sweet Cream Ice Cream with Blonde Brownies and a Salty Caramel Core
Hazed & Confused:
Chocolate & Hazelnut Ice Creams with Fudge Chips and a Hazelnut Fudge Core

What's more!  Every pint can now become a personalised eating experience – you can choose to pack all the delicious flavours & textures into a single mind-blowing spoonful of flavour, hit the sweet spot first by tunnelling through the gooey core or savour each element on its own of a truly life-changing ice-cream. 

Counter staff tunnelling the core according to what we want!

All 3 of  the new Core flavours are now available in pints (RRP: S$16.50 per pint), at all major supermarkets, petrol kiosks, convenience stores & the following scoop shops: Vivocity, Great World City & Dempsey Hill. 

You may also be glad to know that these 3 new flavours are the 1st full line of Ben & Jerry’s innovations to be 100% Fairtrade certified & made with non-GMO sourced ingredients.

The boy had 2 servings of ice-cream! Me too!  My favourite? It got to be Salted Caramel!

Moo-ing around in the Vivocity Scoop Shop


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